Search Engine Optimisation (SEO).
Attracting traffic to your website.
Over 82% of all product research begins with a web search and leads gained through organic searches have a 14.6% rate of close, while outbound marketing leads have a rate only of 1.7%. This clearly shows how critical an effective Search Engine Optimisation (SEO) strategy is to the success of your business.
Search Engine Optimisation (SEO) refers to the process of enhancing your website visibility and getting your company to the top of the organic, or unpaid for, search results for key phrases relevant to your company across the major search engines.
Big Bark Creative will help you identify what your audience is searching for and optimise your site to get higher visibility on search engines.
SEO involves both onsite optimisation and ongoing link development (offsite optimisation):
Onsite SEO works by making sure that your website is contextually relevant to the search phrases that users will search for that relate to your business. Or in other words making sure that search engines find your content to be relevant to what they are searching for.
Following initial keyword analysis and taking into account what your potential customers will be searching for, Big Bark’s SEO team will work with you to implement an effective SEO strategy aligned with your business requirements.
On an existing site we’ll suggest necessary changes to the site’s content and code which will help it’s rankings and relevance. For a new site we’ll develop a design that unites aesthetic and technical principles to deliver the best possible results for your visitors and search engines.
More and more search engines rate your site according to how others connect with you and what they are saying about you. Offsite optimisation is the use of link development techniques to increase trusted, natural and high quality links to your website which work to further increase your website’s reach, relevance and rankings.For example, blogs, social media posts, press releases and media mentions, or directory listings will yield high quality off-site linking.
We will help you build an offsite SEO strategy.determined by your budget. A minimum 6-9 month SEO program is recommended for a successful offsite Inbound Marketing Campaign.